The Human Element

Founder Jon E. Folkersen has over twenty patents to his name. Over his thirty-five-year career, Jon managed some of the most challenging sloped roof installations in New England, gaining firsthand experience with the demands of harsh climates and complex designs. Founded in 2013, Roofers’ Advantage® Products remains a family-owned company dedicated to delivering proprietary innovations invented from the field, not the boardroom.

At Roofers’ Advantage® Products, Inc., we often talk about specs, durability, and engineering. From the very start, as we built the Flash Deck™ System and developed our products, we recognized that the most critical component isn’t underlayment or composites—it’s people. This foundational belief in The Human Element has guided our work since day one.

Where Safety Meets Function

We believe that Safety Meets Function only when the human element is prioritized. Every element that goes into our products is designed with a specific person in mind. It is a continuous thread of care that runs from the initial spark of design to the final nail on the roof. Our advantage isn’t just in the product; it is in the community of hands that touch it:

· Manufacturing & Fabrication: Where precision creates reliability.

· Distribution & Sales: Where integrity builds trust.

· Installation: Where our promise is kept on the rooftop.

The Ultimate Advantage

Ultimately, the “Roofers’ Advantage®” is the peace of mind provided to the most important element of the installation: The Human Element. We ensure that those on the front lines have the tools they deserve by providing Architects, Engineers, Distributors, and Contractors with modern, high-performance products that solve real-world challenges. By prioritizing the needs of the professionals who design, supply, and build the places in which we live and work, we ensure every project is engineered for performance and built for people.

The Future of Roofing. Delivered Today.™