Privacy Policy
Last updated: January 2026
Introduction
Roofers’ Advantage® Products, Inc. (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our services.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect includes:
Personal Data: Name, email address, phone number, company name, and mailing address that you voluntarily provide when registering or filling out forms on our site.
Business Information: Information about your trade, business operations, and professional interests related to roofing and construction.
Derivative Data: Information our servers automatically collect when you access the site, such as your IP address, browser type, operating system, access times, and pages viewed.
Use of Your Information
We may use information collected about you to:
- Process your registration as a Founding Partner
- Send you product information, technical briefs, and launch updates
- Respond to your inquiries and customer service requests
- Administer the Contractor Certification Program
- Improve our website and product offerings
- Send you marketing and promotional communications (with your consent)
Disclosure of Your Information
We may share information we have collected about you in certain situations:
- By Law or to Protect Rights: If we believe the release of information is necessary to comply with the law or protect our rights.
- Business Transfers: In connection with any merger, sale of company assets, or acquisition.
- Service Providers: We may share your information with third parties that perform services for us.
Security of Your Information
We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that no security measures are perfect, and no method of data transmission can be guaranteed against any interception or other type of misuse.
Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- The right to access personal data we hold about you
- The right to request correction of inaccurate data
- The right to request deletion of your data
- The right to opt-out of marketing communications
- The right to data portability
Cookies and Tracking
We may use cookies and similar tracking technologies to access or store information. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.
Changes to This Policy
We may update this privacy policy from time to time. The updated version will be indicated by an updated “Last updated” date, and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.
Cookies
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|---|---|
| wpconsent_preferences | This cookie is used to store the user’s cookie consent preferences. | 30 days |
Login
These cookies are used for managing login functionality on this website.
| Name | Description | Duration |
|---|---|---|
| wordpress_logged_in | Used to store logged-in users. | Persistent |
| wordpress_sec | Used to track the user across multiple sessions. | 15 days |
| wordpress_test_cookie | Used to determine if cookies are enabled. | Session |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
WooCommerce Sourcebuster
SourceBuster is used by WooCommerce for order attribution based on user source.
| Name | Description | Duration |
|---|---|---|
| sbjs_session | The number of page views in this session and the current page path | 30 minutes |
| sbjs_udata | Information about the visitor’s user agent, such as IP, the browser, and the device type | Session |
| sbjs_first | Traffic origin information for the visitor’s first visit to your store (only applicable if the visitor returns before the session expires) | Session |
| sbjs_current | Traffic origin information for the visitor’s current visit to your store | Session |
| sbjs_first_add | Timestamp, referring URL, and entry page for your visitor’s first visit to your store (only applicable if the visitor returns before the session expires) | Session |
| sbjs_current_add | Timestamp, referring URL, and entry page for your visitor’s current visit to your store | Session |
| sbjs_migrations | Technical data to help with migrations between different versions of the tracking feature | Session |
Contact Us
If you have questions or comments about this privacy policy, please contact us at:
Roofers’ Advantage® Products, Inc.
4 Valhalla Way
Wakefield, NH 03872
Phone: 888.YELONOW (935.6669)
Email: support@roofersasvantage.com
